MARKETING CLAIMS: success stories

Clients: Numerous

Industry: Consumer goods, especially food, beverages and supplements

Situation: Our professionals have supported numerous campaigns to manage regulatory uncertainty during ideation; development of marketing briefs; to launch and communications on pack and in advertising; as well as in defending regulatory challenges where the complainants are competitors. Understanding the boundaries of regulation at the outset helps to ensure that your USP can be effectively communicated, and is not subsequently diluted to a paler version at launch.

Solution: Our professionals are as adept at dealing with the prescriptions within regulation for certain claims and marketing, as they are where there is no legal criteria - when experience in "due diligence" for substantiation comes to the fore. 

Outcome: Our professionals have helped innumerable clients with ideation, product development, labelling, and advertising ensuring that they can make compelling claims in the media of their choosing.