We coined the term Propportunity® to express a unique service for business that identifies and minimises regulatory impacts thereby optimising the strategic, tactical, or ad hoc commercial
opportunity under consideration. We believe that such opportunities can be realised in accordance with appetite for risk by taking a challenging approach that navigates regulation, whilst
simultaneously supporting technical "due diligence" and commercial goals - thereby turning each opportunity into a Propportunity® - So, what is a Propportunity® ?
"Pro" in Propportunity®
The "Pro" in "Propportunity" sets out our two-fold desire: to professionally support your commercial opportunity; and to be pro your proposition and
thus more enabling than policing. This may mean challenging regulatory "norms", or suggesting novel approaches that achieve or exceed your objectives via better
managed regulatory risks.
"Proper" in Propportunity®
A true "Propportunity" is an opportunity that has been executed with the proper regard for regulation and corporate social responsibility - striking the right balance between
developing compelling commercial propositions and brand protection. Consideration should be given to the risks arising through the whole lifecycle of the commercial proposition.
"PR" in Propportunity®
In the wake of social media there is a need to consider responsibilities beyond just those those enshrined in legislation. Thus a "Propportunity" must also
consider and manage the foreseeable stance of consumers, NGO's, and opinion formers to any commercial opportunity and thereby avoid negative and ensure positivePR.
Need help to navigate the regulatory minefield and optimise your marketing successes ?
Looking to optimise a commercial opportunity by minimising regulatory impact? Contact us today to put our team to work for you.